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RTX 4070 Super: Nvidia's Mid-Range GPU Sales Are a Trainwreck!

Hold onto your graphics cards, folks, because the launch of Nvidia's highly anticipated mid-range GPU, the GeForce RTX 4070 Super, has turned into an ...

Jeremy Laird

Jan 19, 2024

RTX 4070 Super: Nvidia's Mid-Range GPU Sales Are a Trainwreck!

Hold onto your graphics cards, folks, because the launch of Nvidia's highly anticipated mid-range GPU, the GeForce RTX 4070 Super, has turned into an absolute disaster. With sales plummeting and even scalpers canceling their orders, it seems like this train has derailed before it even left the station.

Now, before we dive into the details of this catastrophe, let's take a moment to appreciate the specs of the RTX 4070 Super. In our full review, we gave it a solid eight out of ten, making it one of the top contenders in the graphics card market. However, it's not without its flaws. The AMD Radeon RX 7800 XT still poses a strong challenge with its 16GB of VRAM at a lower price point. It's only the superior ray tracing capabilities and DLSS 3 support that barely give the RTX 4070 Super an edge.

Unlike previous Nvidia launches plagued by stock shortages, the RTX 4070 Super seems to have plenty of supply. Retailers like NewEgg still have multiple models in stock, all available for the suggested $599 MSRP. But here's the kicker: sources from retailers, board partners, and even scalpers are reporting abysmal sales figures.

According to one board partner, "Dude, 4070 Super sales are a DISASTER." They're fed up with being pressured to sell models above MSRP while Nvidia conveniently sells Founders Editions directly. Retailers confirm the disappointment, with one large anonymous retailer stating that sales are even lower than the obscenely overpriced GeForce RTX 4080. It seems only the models at MSRP are finding any takers.

The situation gets more amusing when we hear that not a single person walked into a store or called to inquire about the RTX 4070 Super on launch day. Some retailers even rejected offers to receive hundreds of these cards from an AIB. The recurring theme in responses is that gamers aren't interested in paying a premium for flashy, overclocked cards with excessive RGB lighting. One retailer sums it up, saying, "We knew it would be nearly impossible to convince gamers in 2024 to buy a 12GB GPU priced above $600."

Even the scalpers, those notorious opportunists, are regretting their hasty moves. They admit that buying RTX 4070 Supers was a cakewalk on BestBuy.com and Nvidia's website. However, after witnessing the abysmal sales, they're canceling most of their orders. So, expect more Founders Editions to flood the market soon, my friends!

What went wrong here? Well, according to the insightful Moore's Law is Dead, Nvidia's arrogance and stubbornness led them to fix the card in the wrong way. The RTX 4070 Super needed more VRAM and a lower price tag. In 2024, 12GB of VRAM feels smaller than ever, as evidenced by its performance drop in Alan Wake 2 at 4K with ray tracing enabled.

But let's be realistic, folks. The RTX 4070 Super was designed as a mid-range GPU for gaming at 2,560 x 1,440 resolution. Even with 16GB of VRAM, it wouldn't deliver a satisfactory frame rate in that scenario. The RTX 4080 itself only manages an average of 32.7fps in those settings. Currently, 12GB of VRAM is just about enough for most gaming situations, but it lacks the headroom for future-proofing, which is disappointing for a $599 investment.

There's also the issue of pricing and timing. Remember when Nvidia's 70-series cards used to cost less than $400? Well, a $599 card with only 12GB of VRAM in 2024 doesn't seem like a good deal. And let's not even get started on the $699 overclocked version. Sure, it has DLSS 3 support and better ray tracing performance than the Radeon RX 7800 XT, but it's a tough sell.

Now, don't despair just yet, my fellow gamers. Nvidia still has two more Super GPUs on the horizon: the RTX 4070 Ti Super and the RTX 4080 Super. We'll be keeping a close eye on those and delivering our verdict as soon as they hit the market. So, buckle up and stay tuned for our reviews!

In the meantime, let's hope Nvidia learns from this debacle and comes back with a more compelling offering. Because right now, the RTX 4070 Super's sales disaster is a headline that's hard to ignore.

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