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Palworld vs. Pokemon: The Battle of Entertainment Agencies

In the whimsical realm of Japanese entertainment, an unexpected clash has unfolded between Palworld and Pokemon. Reports from Japanese news media reve...

Robert Jones

Feb 03, 2024

Palworld vs. Pokemon: The Battle of Entertainment Agencies


In the whimsical realm of Japanese entertainment, an unexpected clash has unfolded between Palworld and Pokemon. Reports from Japanese news media reveal that entertainment agencies are treading carefully, not wanting to provoke the mighty Pokemon. It seems the agencies have taken a peculiar stance, advising their clients to keep their distance from Palworld, even going so far as to avoid mentioning it on social media.

1: Palworld's Meteoric Rise and the Shadow of Pokemon

Since its recent release, Palworld has skyrocketed to fame, selling a staggering 12 million copies and smashing records on the Xbox Game Pass. With nearly 20 million concurrent players each day, the game's popularity shows no signs of waning. However, amidst the fervor, critics have raised an eyebrow at the game's striking resemblance to Pokemon. They argue that the Pals in Palworld bear a striking resemblance to various Pokemon designs, sparking concern among many.

2: The Pokemon Company Strikes Back

Responding to the uproar, the Pokemon Company issued an official statement on January 25, announcing their investigation into any unauthorized usage of their intellectual property. This declaration alone was enough to send Japanese talent agencies into a state of jitters. A report from Tokyo Sports reveals that these agencies are wary of "antagonizing" the Pokemon Company, with one executive revealing that they have instructed their talents to steer clear of mentioning Palworld on social media or in public.

3: The Intricacies of Japanese Entertainment Agencies

Japanese entertainment agencies, known as "jimusho," play a significant role in the country's entertainment industry. Unlike their Western counterparts, jimusho go beyond talent management, exerting substantial control over their signed talents' public image and activities. Their influence stems from extensive connections and collaborations with external companies, particularly in areas like product placement and cross-promotion. As streaming gains popularity in Japan, jimusho have even started including streamers and vtubers in their talent lineups.

4: The Fallout: A Blow to Palworld's Home Turf

The caution exercised by entertainment agencies could have broader implications for Pocketpair, the creators of Palworld. A crackdown on Palworld publicity by these agencies may result in fewer opportunities for Pocketpair to collaborate and promote the game within Japan. Nevertheless, the Japanese gaming community, for the most part, seems to be embracing Palworld, with popular vtubers sharing their gameplay experiences with enthusiastic fans.


In the ongoing tug-of-war between Palworld and Pokemon, the entertainment agencies have cautiously taken a step back, wary of offending the legendary Pokemon Company. While the game's resemblance to Pokemon has raised eyebrows, Palworld continues to capture the hearts of millions of players worldwide. Only time will tell if these entertainment agencies will ease their restrictions, allowing Palworld to flourish and forge its own distinct identity in the ever-evolving landscape of Japanese gaming.

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